EGO COLLECTION

The new EGO performance jeans campaign is here! The EGO is a classic 5 pocket jeans, created out of high quality performance stretch jeans. There’s a range of styles available, fitted with handmade detailing, unique washes and distressed accents. 

Our new EGO jeans collection is here! Created out of performance stretch for perfect comfort and a fit that lasts. ‘Studio Azur' is full of fresh spring washes, from light grey to blue tones. We use performance stretch Denim as well as rayon denim for our EGO styles. Both fabrics are extremely comfortable due to stretch and the fits lasts a lifetime. Rayon denim is called ‘silk denim’ because of the extreme soft hand touch. It’s created out of a wood fibre for a true denim feel, with lower environmental impact. 

For Spring / Summer 2021 we created a brand new EGO campaign: Studio Azur! The EGO is our iconic 5 pocket slim fit, made out of performance stretch jeans. We gave it seasonal washes and detailing and a campaign to match. It contains the same fresh tones as the collection, to resemble the reflection of the azure blue sea. The iconic CHASIN’ jeans details are highlighted, like the 3-piece on the backpockets, the comma shaped leather patch, triangular side branding and the embossed CH’ coin pocket. Vincent van den Ende AKA Avedon Music created the soundtrack. The LA-based Dutchman continues his streak of success with a recent Emmy nomination. He produced for hip hop’s greats, such as Chris Brown, 6ix9ine and Trippie Redd.

Found your favorite EGO jeans of the CHASIN’ collection? You can order them online, safe and easy in the official CHASIN’ online store. Save memberpoints as a CHASIN’ member and with that, you keep yourself updated with the latest promotions. Your package will be delivered in a few days so you can enjoy wearing your cloths as soon as possible.