CHASIN’ is a modern performance jeanswear brand for men,
rooted in an active city lifestyle. We bring authenticity and technology together in a modern jeans collection. We aim
to create high-quality clothing that underscores our
brand values: Denim, Active and Technology.


CHASIN’ was founded in 1992 in the Netherlands with
the dream of creating a denim brand with a strong, modern men’s jeans collection. The name CHASIN’ comes from Tashan’s song, “Chasin’ a Dream”. The name fit perfectly. The brand carries immense ambition and drive in its DNA, inspiring everyone to pursue and achieve their dreams. The dream at CHASIN’ is clear and motivates the team every day to make CHASIN’ a global brand.



In addition to the letters of CHASIN', our brand is visually represented by the iconic Lotus logo.
''The Lotus'' is an unique and imaginative interlay of lines symbolizing the bridge between authenticity and technology.
Inspired by the unique roofline of the Sydney opera house, its shape also resembles the contours of a lotus flower, which is why we started to call it 'The Lotus'. We started applying 'the Lotus' to the backpockets of our jeans.

Our brand values are the heartbeat of our identity, driving us to craft performance jeanswear collections. Step into the world of CHASIN’ where every stitch, cut, and design embodies our brand values. Denim, Technology and Active.

We create a modern collection of performance jeanswear for men, featuring designs inspired by authenticity and technology. Denim:
an authentic material with a rich history and crafted production process, meet the innovation through technology, resulting in the ultimate functional features in our collections.
Expect technical fabrics with soft natural layers and a fresh lightweight performance jacket collection, an outstanding collection of modern jeans.

We create a modern collection of performance jeanswear for men, featuring designs inspired by authenticity and technology. Denim:
an authentic material with a rich history and crafted production process, meet the innovation through technology, resulting in the ultimate functional features in our collections.
Expect technical fabrics with soft natural layers and a fresh lightweight performance jacket collection, an outstanding collection of modern jeans.